Email Marketing Case Study
Charisma’s Email Open Rates, Up to 50%
How well-designed emails and a steady schedule lifted opens and clicks.
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HEADLINE RESULTUp to 50%Open rate on top campaigns
About Charisma
Email Marketing for Charisma
Charisma runs regular email campaigns to her list. Her emails were not getting the opens and clicks they deserved.
01
The Challenge
Emails That Weren’t Getting Opened
Good content was going out, but opens and clicks were low. Design was inconsistent, sending was irregular and the list was not segmented.
02
What We Did
How We Did It
✓
We redesigned her emails with clean, consistent layouts.
✓
We wrote and tested subject lines and calls to action.
✓
We segmented the list and sent on a steady schedule.
✓
We reviewed open and click rates after every send and kept improving.
The Results
What Changed
20–29%Typical open rate on regular campaigns
Up to 50%Open rate on top campaigns
13–26%Click rate across campaigns
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