Podcast Placement Case Study

Atticus Sumner on Five Podcasts in Two Weeks

How we booked a realtor and entertainer on five shows, with no cold pitching on his side.

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HEADLINE RESULT5Podcast episodes placed

About Atticus Sumner

Podcast Placement for Atticus Sumner

Atticus Sumner is a realtor and entertainer. He is a natural storyteller, and his audience lives on podcasts, which made guest appearances the ideal way to build authority.

Podcast PlacementReal EstateEntertainment

The Challenge

A Great Story That Needed the Right Stages

Atticus had a story worth telling across real estate and entertainment, but finding relevant shows, writing pitches and coordinating bookings was not where he wanted to spend his time.

What We Did

How We Did It

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We researched shows that fit his audience in real estate and entertainment.

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We wrote and sent the guest pitches and handled all the scheduling.

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We prepared him with topics and talking points for each episode.

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We tracked every episode and collected the live links.

The Results

What Changed

5Podcast episodes placed

2 weeksFrom late September to mid October 2023

2 nichesReal estate and entertainment audiences

About Each Podcast

Atticus is a world-class tap dancer ("King of Tap"), the founder of Atticus Ray Production, and a real estate developer with 20+ years of experience. We matched him with shows in both worlds, so each host and audience heard the angle that suited them.

Podcast 1

Exit Strategies Radio Show

Ep. 107 · Oct 9, 2023 · 24 min · hosted by Corwyn J. Melette

Atticus shared how he moved from the dance stage into real estate, including buying his first house with a credit card and turning the setback into a lesson. The conversation covered the discipline that dance and real estate share, perseverance, and his three-part "Tap Your Potential" message, plus his plan for after-school programs to reach a million kids.

Podcast 2

The Real Estate Investing Club

Ep. 401 · Oct 4, 2023 · 33 min · hosted by Gabe Petersen

A real-estate-first interview for investors. Atticus explained his strategy of buying single lots and building single-family homes to ease the housing shortage in the greater Nashville area, and how he pairs that with his work as a dancer and producer on "Rhythm With Views" (Amazon Prime Video and Apple TV+).

Podcast 3

Real Estate Runway

Ep. 163 · Oct 10, 2023 · 26 min · hosted by Chad Sutton

Atticus told his story from childhood asthma and leg braces to world-class tap dancer and new-construction developer. He covered lessons from early failures, a deal built on creative financing, why construction and production are both about bringing ideas to life, and his "One Million Taps for Kids" mission.

Podcast 4

The Corcoran Entertainment Show

Ep. 39 · Sep 26, 2023 · 1 hr 1 min · hosted by Franky Corcoran

An entertainment-audience conversation. Atticus discussed his real estate ventures, the production process behind "Rhythm With Views," and gave advice to aspiring dancers.

Podcast 5

Your World of Creativity

Ep. 268 · Oct 9, 2023 · 22 min · hosted by Mark Stinson

A creativity-focused interview on his path from dance floors to construction sites to the screen. Topics included building a dance company, working with Bill Monroe and the Blue Grass Boys and business leader Tom Monaghan, the leap from construction to production, and practical steps to tap your own creative potential.